The IAB for the first time included an estimate of mobile ad spending in its annual report of online ad revenue, signaling a new level of recognition for the medium. … Read the whole story
Within hours of AT&T's announcement that it planned to buy T-Mobile for $39 billion, consumer groups condemned the move for its effect on the … Read the whole story
Two years from now, if someone googles "when did mobile search and display advertising become a reality for Google," the year "2011" will likely … Read the whole story
I don't have the answers, but I do have a singular hope. Namely, that these smartphone-wielding teens will tap the power of the mobile … Read the whole story
"What the hell are you looking for?" barks my fiancée in her now-familiar bride-to-be tone of impatience. "I am not marrying a shoe fetishist, … Read the whole story
According to the "21st Century Mobile Mom Report," by BabyCenter, mobile phones, and smartphones in particular, have become indispensible to moms, who are 18% … Read the whole story
Pushing another social promotional tool for its shows, NBC is launching a live social stream of conversation called NBC Live that will be synced … Read the whole story
After suffering weaker sales, Best Buy is thinking small: It says it will focus on expanding its petite Best Buy Mobile stores, which are … Read the whole story
Call it the "Angry Birds" effect. Apple and Android-based devices continue to grab a growing chunk of the U.S. video game market, according to … Read the whole story
While the industry waits for consumers to adopt near-field communication technology, AT&T Labs is putting the finishing touches on a white-label application that will … Read the whole story
Virgin America is taking social media to new heights with the launch of a Terminal 2 Takeover promotion in conjunction with today's opening of … Read the whole story
Popular Internet voice and chat service Skype rolled out display advertising in advance of its planned IPO. The company also partnered with Meebo to … Read the whole story
Android may have surged ahead of iOS in market share among smartphone platforms, but it maintained its dominant presence on the mobile ad network, … Read the whole story