MoBlog
by Mark Walsh
What most brands call their mobile strategy really just amounts to a collection of mobile tactics, according to Altimeter Group analyst Jeremiah Owyang. In a new blog post based on … Read the whole story
by Karl Greenberg
The effort, "The World's Worst Weatherman," has the central idea that you can't count on predictions, but at least you'll be able to get … Read the whole story
by Karlene Lukovitz
Starting this month, Sun-Maid raisin six-packs and 24-ounce canisters are carrying the codes, which when snapped with an Internet-enabled phone camera direct consumers to … Read the whole story
by Mark Walsh
Despite a flood of new competitors this year, the iPad is by far the biggest brand when it comes to tablet computers. But getting … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Even as IHS Screen Digest reported this week that the app market is going to be worth north of $8 billion by 2014, the … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Any time there's a big news event nowadays, it seems like we media types go looking for evidence of shifts in the way people … Read the whole story
by Laurie Sullivan
Location-based marketing and search continues to gain attention. JiWire raised another $20 million in Series C funding, bringing the total capital to $45 million. … Read the whole story
by Mark Walsh
Web measurement outfit Compete and mobile analytics firm Ground Truth have teamed up to provide a dual-screen tracking service to compare consumer habits across … Read the whole story
by Mark Walsh
The number of campaigns costing over $250,000 on mobile ad network Millennial Media more than tripled and the total number of campaigns doubled in … Read the whole story
by Laurie Sullivan
Apple became the most valuable brand in 2010 -- surpassing Google, according to the sixth annual BrandZ Top 100 Most Valuable Global Brands study … Read the whole story
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by Mark Walsh
Mobile ad network Jumptap has raised $25 million in a funding round led by Redpoint Ventures and including prior investors AllianceBernstein, General Catalyst, Summerhill … Read the whole story
by Mark Walsh
Android's share of the U.S. smartphone market reached nearly 35% for the three months ending in March. The share of the Google mobile platform … Read the whole story