Mobile Marketing Daily
Friday, May 27, 2011
  • The Meaningful Use of Mobile And Web Consumer Applications

    It is one thing to purchase software, and it is another thing to actually integrate that software into daily routines. Although it's nice to … Read the whole story

  • Google Wakes Sleeping NFC Dog

    Most marketers have not heard of the NFC Forum, a standards body group of 145 member companies spearheading the technical specification and the adoption … Read the whole story

  • My Phone, My Remote: Let the Living Room Wars Begin

    "Who did that?" my wife wonders when she see the TV channel change even as the remote control sits abandoned on the coffee table. … Read the whole story

  • Mobile Gold Rush

    Sorry to be so crabby. But I have a bone to pick with the mobile-tablet industry and the media industry that is being sucked … Read the whole story

  • (Dis)Integrated Marketing Hurdles

    The opportunity to understand what marketers are thinking and doing during a period of unprecedented change and increasing expectations makes the Unica Annual Survey … Read the whole story

  • Google's Underlying Mobile Payment NFC Strategy

    Google has introduced the next step in mobile payments: Google Wallet, an app that will make smartphones the paperless wallet tied to credit, prepaid, … Read the whole story