With BlackBerry-maker Research in Motion in turmoil as its stock price plummets and market share shrinks, marketing executives at the company are taking the fall. The Wall Street Journal reports … Read the whole story
A new Forrester forecast says retailers can expect just 2% of their online sales to come through mobile devices this year and only 7% … Read the whole story
In my December 2010 column, "Email's New Role In a World Gone 'Mocial,'" I outlined some thoughts on how email would thrive in an … Read the whole story
It has become an article of faith that the limited clutter and enhanced user focus in interacting with mobile smartphone screens simply makes advertising … Read the whole story
A study of the Top 100 media publications in the United States by 2ergo found that 84% of the publications have a mobile website, … Read the whole story
Feel free to ignore IPv6, but I recently came across a white paper that describes to marketers why they should care about the transition … Read the whole story
With an eye on emerging platforms, video ad network YuMe on Thursday announced the acquisition of mobile video ad company Appealing Media. With Appealing … Read the whole story
New data is predicting that smartphones and tablet shipments in 2011 would exceed PCs and notebook computers. Separate research released today indicates that U.S. … Read the whole story
Mobile data use -- from applications to Web browsing to video -- is up sharply in the last year, according to Nielsen. Over the … Read the whole story
Ads served within apps tend to stick with consumers longer than ones they see on the mobile Web, according to a new survey by … Read the whole story
Research in Motion said it shipped about 13.2 million BlackBerrys in the first quarter -- falling below March numbers. Given smartphone competition, the company … Read the whole story
Guardian Media Entertainment will join in an equity partnership with NBC Universal wherein the latter will give cross-platform media support around content and product … Read the whole story