by Aaron Baar
In April, Boost topped the list of pre-paid companies in a recent J.D. Powers' survey for customer satisfaction. Boost Vice President Andre Smith spoke … Read the whole story
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by Joe Mandese
CANNES, FRANCE - South Korea's Cheil Worldwide took the top prize during the 2011 Media Lions awards presentation here Tuesday night. It won the … Read the whole story
COMMENTARY
by Stephanie Azzarone, Op-Ed Contributor
The Baby Center report noted that after a woman becomes a mom, the most important smartphone features are, in order, the camera, the video, … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
While social media has demonstrated its utility in all kinds of unexpected areas, some of the most interesting applications have been discovered by criminals, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
When 30% to 40% of overall digital activity is coming from mobile apps and smartphone browsers, publishers have to start asking themselves how much … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
How do you feel about your TV, your desktop and your mobile screens? No, how do you really feel? At Cannes this week, during … Read the whole story
COMMENTARY
by Dan Mosher
The mobile video market has grown so rapidly over the last six months that it has caught a lot of folks off guard. As … Read the whole story
by Karlene Lukovitz
Every one of the 148 food/beverage/consumer products companies analyzed (using publicly available information) showed sales growth in 2010, with 2.9% growth for top performers … Read the whole story
by Karlene Lukovitz
The concept: Helping SoCo fans to plan and interact throughout their nights out by consolidating a variety of digital activities in one convenient, cross-platform … Read the whole story
by Mark Walsh
Outpacing smartphones, virtually all (93%) of tablet owners use downloaded apps, about two-thirds check email and browse the Web, 58% play games and listen … Read the whole story
by Sarah Mahoney
John Burbank, president, Strategic Initiatives, Nielsen, tells Marketing Daily, "Consumers can now shop anywhere they might be, at any given moment. That's a big … Read the whole story
by Aaron Baar
"Carriers are closing the gap on brands with respect to consumer openness and receiving marketing alerts," Michael Linnert, North American General Manager for Upstream, … Read the whole story
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by Mark Walsh
GroupM has introduced new mobile privacy guidelines for publishers aimed at limiting the amount of data collected and used in marketing campaigns. Read the whole story