-
by Joe Mandese
CANNES, FRANCE - South Korea's Cheil Worldwide took the top prize during the 2011 Media Lions awards presentation here Tuesday night. It won the … Read the whole story
by Wayne Friedman
Much of mobile advertising spending will be locally targeted in four years -- and higher-priced. Locally targeted mobile ads will have a 70% share … Read the whole story
by Laurie Sullivan
Mixpo released a platform that lets brand advertisers deploy video campaigns on tablets. Through Web-based studio, publishers can add interactive pieces to the campaign … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"Print for me? 60 copies." I get print orders from my college professor wife via email. We're still running print jobs by in-box carrier … Read the whole story
COMMENTARY
by Stephanie Azzarone, Op-Ed Contributor
The Baby Center report noted that after a woman becomes a mom, the most important smartphone features are, in order, the camera, the video, … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
While social media has demonstrated its utility in all kinds of unexpected areas, some of the most interesting applications have been discovered by criminals, … Read the whole story
by Aaron Baar
According to a study from Chadwick Martin Bailey and iModerate Research Technologies, more than half of smartphone and tablet owners use their devices for … Read the whole story
by Mark Walsh
Jason Spero, director, mobile, Americas at Google, discusses Google's mobile ad business, the integration with AdMob and remaining hurdles to expansion of mobile advertising. Read the whole story
by Karlene Lukovitz
The concept: Helping SoCo fans to plan and interact throughout their nights out by consolidating a variety of digital activities in one convenient, cross-platform … Read the whole story
by Mark Walsh
Outpacing smartphones, virtually all (93%) of tablet owners use downloaded apps, about two-thirds check email and browse the Web, 58% play games and listen … Read the whole story
by Aaron Baar
"Carriers are closing the gap on brands with respect to consumer openness and receiving marketing alerts," Michael Linnert, North American General Manager for Upstream, … Read the whole story
-
by Mark Walsh
GroupM has introduced new mobile privacy guidelines for publishers aimed at limiting the amount of data collected and used in marketing campaigns. Read the whole story
by Wendy Davis
Mobile gaming company OpenFeint and its parent company, GREE International, have been sued by three consumers for allegedly accessing their cell phones' unique device … Read the whole story