Mobile Marketing Daily
Friday, June 24, 2011
  • Mobile Ads To Hit $4 Billion By 2015

    Much of mobile advertising spending will be locally targeted in four years -- and higher-priced. Locally targeted mobile ads will have a 70% share … Read the whole story

  • Tailor Made: Ad Platforms Cater To Tablets

    Mixpo released a platform that lets brand advertisers deploy video campaigns on tablets. Through Web-based studio, publishers can add interactive pieces to the campaign … Read the whole story

  • Are MSOs Looking For Mobile Ad Revenue At The Expense Of Cable Networks?

    Viacom's dispute with cable operators -- first Time Warner and now Cablevision -- over iPad apps is not only about license fees but also … Read the whole story

  • Staples Reaches For The Mobile 'Easy' Button

    "Print for me? 60 copies." I get print orders from my college professor wife via email. We're still running print jobs by in-box carrier … Read the whole story

  • Mobile Banking Growth Opportunity 'Substantial'

    According to a study from Chadwick Martin Bailey and iModerate Research Technologies, more than half of smartphone and tablet owners use their devices for … Read the whole story

  • Bacardi Campaign Using Live Nation Platforms

    In an extension of its "Bacardi Together" campaign, Bacardi rum has launched a multi-platform effort employing Live Nation Entertainment's digital, mobile and social media … Read the whole story

  • Google's Jason Spero Sizes Up Mobile

    Jason Spero, director, mobile, Americas at Google, discusses Google's mobile ad business, the integration with AdMob and remaining hurdles to expansion of mobile advertising. Read the whole story

  • OpenFeint Sued For Misappropriating Mobile Gamers' Data

    Mobile gaming company OpenFeint and its parent company, GREE International, have been sued by three consumers for allegedly accessing their cell phones' unique device … Read the whole story