American Express yesterday announced the rollout of a marketing partnership with Foursquare allowing customers to link their AmEx and Foursquare accounts to take advantage of special deals at retailers including … Read the whole story
Much of mobile advertising spending will be locally targeted in four years -- and higher-priced. Locally targeted mobile ads will have a 70% share … Read the whole story
Mixpo released a platform that lets brand advertisers deploy video campaigns on tablets. Through Web-based studio, publishers can add interactive pieces to the campaign … Read the whole story
Viacom's dispute with cable operators -- first Time Warner and now Cablevision -- over iPad apps is not only about license fees but also … Read the whole story
"Print for me? 60 copies." I get print orders from my college professor wife via email. We're still running print jobs by in-box carrier … Read the whole story
According to a study from Chadwick Martin Bailey and iModerate Research Technologies, more than half of smartphone and tablet owners use their devices for … Read the whole story
In an extension of its "Bacardi Together" campaign, Bacardi rum has launched a multi-platform effort employing Live Nation Entertainment's digital, mobile and social media … Read the whole story
Jason Spero, director, mobile, Americas at Google, discusses Google's mobile ad business, the integration with AdMob and remaining hurdles to expansion of mobile advertising. Read the whole story
Mobile gaming company OpenFeint and its parent company, GREE International, have been sued by three consumers for allegedly accessing their cell phones' unique device … Read the whole story