One thing that's clear from Zynga's $1 billion IPO filing last week is that mobile is a big part of its plans for the future. Without specifying numbers, the company … Read the whole story
Despite the best efforts of Google and its Android mobile operating system, Apple's iPhone is leading the mobile advertising revolution by delivering higher click … Read the whole story
MDC Partners' Varick Media Management, one of the first "agency trading desks," has diversified well past digital media, expanding its capabilities to include trading … Read the whole story
Aegis Group may be in talks to sell off some of its biggest assets, but it's also bulking up on digital advertising services, announcing … Read the whole story
As seasoned email marketers know, the arrival of sunny summer days means that it's time to start planning your holiday campaign strategy. This year, … Read the whole story