All the venture and IPO money flooding into the mobile app space begs the question: Can an app be a standalone business? The investors who poured $50 million into Flipboard, … Read the whole story
Despite the best efforts of Google and its Android mobile operating system, Apple's iPhone is leading the mobile advertising revolution by delivering higher click … Read the whole story
MDC Partners' Varick Media Management, one of the first "agency trading desks," has diversified well past digital media, expanding its capabilities to include trading … Read the whole story
Aegis Group may be in talks to sell off some of its biggest assets, but it's also bulking up on digital advertising services, announcing … Read the whole story
Most viral video ads have a "do you believe this?" "how did they do that (or "did they really do that?") and "you gotta … Read the whole story
As seasoned email marketers know, the arrival of sunny summer days means that it's time to start planning your holiday campaign strategy. This year, … Read the whole story
"Don't insult anyone, please," my wife warns as she nudges me through the door of Home Depot. "I come here regularly." Do-it-yourselfers and I … Read the whole story
iPhone users spend nearly twice as much time playing games on their handsets as the average mobile gamer, and about 50% more than Android … Read the whole story