A new mobile advertising study by the Interactive Advertising Bureau presented at its "Mobile Marketplace" conference Monday had few topline surprises, but offered some interesting insights -- especially those relating … Read the whole story
Facebook continues to show strong signs of revenue growth as ad rates on the world's largest social network keep climbing. Ad spending on Facebook … Read the whole story
A new J.P. Morgan report predicts U.S. mobile ad spending will roughly double to $1.2 billion this year, fueled by growing mobile usage. Mobile … Read the whole story
Rupert Murdoch is cleaning house in an attempt to control the widening phone-hacking scandal at News International. Friday brought the resignations of Les Hinton, … Read the whole story
While enjoying a bit of sound, summer slumber the other night, I had an extraordinarily lucid dream that ended abruptly when my dream-self fell … Read the whole story
When Steve Jobs introduced the concept behind the iCloud last month, he contended that having access to your data on any device, anytime, anywhere, … Read the whole story
The time to get serious about mobile is here. I say that not based on any analyst's report, industry intelligence or pronouncement from any … Read the whole story
When it comes to mobile advertising, just over half (51%) of brand marketers say they've built mobile into their ad strategy, either as part … Read the whole story
Android phones again accounted for more than half (54%) the impressions on the MillennialMedia mobile ad network in June, double the 26% share driven … Read the whole story
African-American teens not only spend $96 more per month than the average teen, but exert far-reaching influence on mainstream cultural trends, points out Seth … Read the whole story
A day after members of Congress called for an inquiry in response to allegations that a British tabloid owned by News Corp. hacked into … Read the whole story
A coalition looking to launch a national mobile program service will use "Dyle" as its consumer brand. "Dyle" apparently is derived from some marriage … Read the whole story
Bertolli's primary goal in the U.S. is to take its efforts to educate consumers about its three different olive oil varieties to a new … Read the whole story
Aegis Group bought a minority stake in mobile technology firm TigerSpike, a proprietary cloud-based delivery platform, to beef up its media services. The company … Read the whole story
Auto brands are often among the first to push into new forms of media and advertising. That appears to be the case where mobile … Read the whole story