MoBlog
Few would debate the natural link between mobile technology and local information as people use their devices to learn more about nearby businesses or connect with other people on the … Read the whole story
In a media-buying first, Aegis' Posterscope this week rolled out the first application of a promising new interactive out-of-home media technology, "near field communication," … Read the whole story
- COMMENTARY
I admit it. I was looking for trouble. After a casual perusal of my mobile Web bookmarks and apps, I was coming on just … Read the whole story
- COMMENTARY
All research leads to smartphones reaching or exceeding 50% of the market by the end of the year. The prospect of engaging consumers with … Read the whole story
When it comes to mobile advertising, just over half (51%) of brand marketers say they've built mobile into their ad strategy, either as part … Read the whole story
The firm's "Marketer Perspectives on Mobile Advertising" study of 300 top-level brand-marketing executives includes a prediction that a much bigger increase is coming over … Read the whole story
African-American teens not only spend $96 more per month than the average teen, but exert far-reaching influence on mainstream cultural trends, points out Seth … Read the whole story
"Virtually every product is being overshadowed by these mobile connected devices," Steve Koenig, the CEA's director of industry analysis, tells Marketing Daily. "Those are … Read the whole story
A coalition looking to launch a national mobile program service will use "Dyle" as its consumer brand. "Dyle" apparently is derived from some marriage … Read the whole story
Aegis Group bought a minority stake in mobile technology firm TigerSpike, a proprietary cloud-based delivery platform, to beef up its media services. The company … Read the whole story
Auto brands are often among the first to push into new forms of media and advertising. That appears to be the case where mobile … Read the whole story
T-Mobile USA tapped Big Fuel as its social media agency of record. Read the whole story
