MoBlog
by Mark Walsh
In one of the strongest statements yet against AT&T's proposed acquisition of T-Mobile, Sen. Herb Kohl (D-Wisc.) called the deal "highly dangerous to competition and consumers" in a letter sent … Read the whole story
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by Joe Mandese
In a media-buying first, Aegis' Posterscope this week rolled out the first application of a promising new interactive out-of-home media technology, "near field communication," … Read the whole story
by Mark Walsh
Mobile startup Stampt, which aims to replace the traditional store loyalty card with an app, formally announced its new service today. The Stampt app, … Read the whole story
COMMENTARY
by Maryanne Conlin
The beauty of the QR codes is that they can help marketers transition smoothly into a robust mobile strategy. As over 60% of moms … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Ad impressions from mobile and tablet devices reached 12.1% of total paid-search impressions in June among Performics' clients, according to James Beveridge, the company's … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
I admit it. I was looking for trouble. After a casual perusal of my mobile Web bookmarks and apps, I was coming on just … Read the whole story
COMMENTARY
by Jason Heller
All research leads to smartphones reaching or exceeding 50% of the market by the end of the year. The prospect of engaging consumers with … Read the whole story
by Mark Walsh
Mobile marketing technology firm Augme Technologies has acquired 2D barcode developer Jagtag for $5.25 million. Besides gaining Jagtag's proprietary QR codes, Augme said the … Read the whole story
by Karl Greenberg
The firm's "Marketer Perspectives on Mobile Advertising" study of 300 top-level brand-marketing executives includes a prediction that a much bigger increase is coming over … Read the whole story
by Aaron Baar
"Virtually every product is being overshadowed by these mobile connected devices," Steve Koenig, the CEA's director of industry analysis, tells Marketing Daily. "Those are … Read the whole story
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T-Mobile USA tapped Big Fuel as its social media agency of record. Read the whole story