MoBlog
by Mark Walsh
LinkedIn cleared a big hurdle Thursday when it reported strong results in its first quarterly earnings report as a publicly traded company. During the company's conference call, CEO Jeff Weiner … Read the whole story
COMMENTARY
by Rob Griffin
Media is not about buying online or offline anymore, but selecting content and publishers that a brand wants to affiliate with -- and then … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As the recent uprisings in the Middle East attest, the cell phone has become a powerful new player in media creation and in politics. … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
My daughter was on to the universal SMS cancellation code long before the MMA and carriers made it standard. My attempts at verbally short-messaging … Read the whole story
by Aaron Baar
According to a survey of more than 1,000 moms conducted by The Parenting Group publishing company and BlogHer, 71% of moms do not go … Read the whole story
by Laurie Sullivan
Patents have become the gold built into handsets and devices that set one company apart from another, especially when it comes to search and … Read the whole story
by Steve McClellan
In a move defined as both organizational and strategic, Aegis Media has launched a new mobile agency, Isobar Mobile, based in London. Initially focused … Read the whole story
by Karl Greenberg
The site, which is a project out of its Japan corporate headquarters, features a game called "The Planet Zero." The game lets players control … Read the whole story
by Mark Walsh
Forget about blue states versus red states, the smartphone era has given us a new demographic divide: iPhone versus Android states. People with the … Read the whole story
by Karl Greenberg
Nissan has launched a program that puts Quick Response (QR) codes on its "On Vehicle Graphics System." The company says it is the first … Read the whole story
by Karlene Lukovitz
The campaign -- which includes regional cable television, national magazine print ads, in-store promotion/sampling, online ads and a Web site and Facebook and Twitter … Read the whole story
-
by Karlene Lukovitz
PepsiCo is among the companies employing consumer mobile app tagging on TV (and other media formats) to significantly expand reach/ROI. It enables a more … Read the whole story