In a new set of television commercials, Virgin Mobile's "Sparah," a manufactured celebrity couple meant to attract tabloid coverage, encounter a T-Mobile lookalike in … Read the whole story

Small plastic cards dangling from lanyards around the necks of kids wearing little to nothing became the status symbol at this year's Nike U.S. … Read the whole story

As the recent uprisings in the Middle East attest, the cell phone has become a powerful new player in media creation and in politics. … Read the whole story

According to a survey of more than 1,000 moms conducted by The Parenting Group publishing company and BlogHer, 71% of moms do not go … Read the whole story

Patents have become the gold built into handsets and devices that set one company apart from another, especially when it comes to search and … Read the whole story

In a move defined as both organizational and strategic, Aegis Media has launched a new mobile agency, Isobar Mobile, based in London. Initially focused … Read the whole story

The site, which is a project out of its Japan corporate headquarters, features a game called "The Planet Zero." The game lets players control … Read the whole story

Forget about blue states versus red states, the smartphone era has given us a new demographic divide: iPhone versus Android states. People with the … Read the whole story

Honda has been running the Honda Civic Tour for ten years. But this is the first time the tour has brought back an original … Read the whole story

Expanding its mobile franchise, The New Yorker has launched a free app that extends its "Goings On About Town section to Apple and Android … Read the whole story

Nissan has launched a program that puts Quick Response (QR) codes on its "On Vehicle Graphics System." The company says it is the first … Read the whole story

The campaign -- which includes regional cable television, national magazine print ads, in-store promotion/sampling, online ads and a Web site and Facebook and Twitter … Read the whole story