MoBlog
by Mark Walsh
That didn't take long. Facebook Messenger has already hit No. 1 in Apple's ranking of top free apps, just a day (mere hours?) after the social networking powerhouse rolled out … Read the whole story
by Sarah Mahoney
The idea is that the retailer's Elf balloons, which have been floating down Broadway since 1947, are in desperate need of a makeover. Called … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"Borders is selling the fixtures," a friend alerted me this morning. He knows I have been coveting the black reading chairs and was hoping … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Arguments about the most effective length for digital video ads and consumer tolerance for ad-to-content ratios have been going on for as long as … Read the whole story
by Laurie Sullivan
Mobile and video media might take market share from more traditional advertising, but 92% of U.S. adults use search engines to find key info … Read the whole story
by Mark Walsh
Mobile ad network Mobile Theory has partnered with contextual advertising firm NetSeer to launch a new ad unit publishers can offer to help boost … Read the whole story
by Mark Walsh
When it comes to the type of offers mobile users prefer to receive, the vast majority favor ads based on their tastes and interests … Read the whole story
by Aaron Baar
According to a new report from Experian Simmons, approximately 33.3 million consumers are using a cell phone for shopping-related activities. The uses range from … Read the whole story
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by Mark Walsh
Mobile marketing firm Velti has introduced a Web-based platform called 5ml that lets brands and agencies create rich media ads and mobile content using … Read the whole story