MoBlog
by Mark Walsh
With the federal government focusing on Android as part of its antitrust investigation of Google, one thing's for sure: It's going to be harder than ever for the tech giant … Read the whole story
by Sarah Mahoney
The idea is that the retailer's Elf balloons, which have been floating down Broadway since 1947, are in desperate need of a makeover. Called … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
I must be ahead of the curve when it comes to mobile marketing into the movie-going segment. If there is one segment for which … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The fundamental concept behind the Human Genome Project to identify the approximate 20,000 to 25,000 genes in human DNA has spurred numerous successful businesses. … Read the whole story
by Laurie Sullivan
Mobile and video media might take market share from more traditional advertising, but 92% of U.S. adults use search engines to find key info … Read the whole story
by Mark Walsh
Mobile ad network Mobile Theory has partnered with contextual advertising firm NetSeer to launch a new ad unit publishers can offer to help boost … Read the whole story
by Mark Walsh
When it comes to the type of offers mobile users prefer to receive, the vast majority favor ads based on their tastes and interests … Read the whole story
by Erik Sass
Glamour readers can share ads with friends and earn discounts while they're at it, thanks to a new mobile barcode feature deployed in print … Read the whole story
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by Mark Walsh
Mobile marketing firm Velti has introduced a Web-based platform called 5ml that lets brands and agencies create rich media ads and mobile content using … Read the whole story