by Aaron Baar
"It definitely raises some questions about how [those companies] will be able to compete with them," Gartner research director Michael Gartenberg, tells Marketing Daily. … Read the whole story
by Laurie Sullivan
Google is buying cell phone maker Motorola Mobility for $12.5 billion in cash. The deal will give the company the means to support the … Read the whole story
by Mark Walsh
With smartphone adoption and mobile shopping gaining ground, retailers are trying to capitalize by launching mobile commerce initiatives. Forrester projects m-commerce in the U.S. … Read the whole story
by Gavin O'Malley
VivaKi's so-called Pool initiative on Monday unveiled tablets as its next "lane" -- or area of advertising research. This effort aims to find a … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the Pew Internet & American Life Project, 35% of American adults own smartphones. The survey found that 83% of U.S. adults have … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Opposition against Google's acquisition of Motorola Mobility began to surface Monday morning shortly after the company announced its intentions. Levi & Korsinsky will investigate … Read the whole story
COMMENTARY
by Joe Mandese
Real estate agency Century 21 has made a huge commitment to mobile media, mainly because it has figured out that mobile is a great … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to recent Nielsen data, U.S. travelers of all ages are in the midst of the hottest travel season, visiting a variety of travel … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
I must be ahead of the curve when it comes to mobile marketing into the movie-going segment. If there is one segment for which … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The fundamental concept behind the Human Genome Project to identify the approximate 20,000 to 25,000 genes in human DNA has spurred numerous successful businesses. … Read the whole story
by Laurie Sullivan
Vizibility is building a mobile platform that will allow professionals to share social graph information and identify a list of common connections through QR … Read the whole story
by Tanya Gazdik
The promotion runs through Sept. 11 and will award a total of $500,000 in instant gift cards. Ads feature TV personality Al Roker as … Read the whole story
by Mark Walsh
A new comScore report underscores that QR codes are still far from gaining mainstream adoption. As of June, 14 million people, or 6.2% of … Read the whole story
by Mark Walsh
In March 2010, Apple's iOS platform accounted for 70% of ad impressions on Millennial Media's mobile ad network. As of the second quarter, it … Read the whole story
by Erik Sass
Glamour readers can share ads with friends and earn discounts while they're at it, thanks to a new mobile barcode feature deployed in print … Read the whole story
by Wendy Davis
The parent company of mobile app developer Broken Thumbs and majority owner Justin Maples have agreed to pay $50,000 to settle allegations that the … Read the whole story
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by Joe Mandese
Real-estate agency Century 21 has made a huge commitment to mobile media, mainly because it has figured out that mobile is a great way … Read the whole story
COMMENTARY
by Joe Mandese
That's what Joao Machado, Director of Mobile, OMD/Airwave just disclosed during this morning's session of MediaPost's Mobile Insider Summit on Lake Tahoe. Machado, who … Read the whole story
COMMENTARY
by Joe Mandese
Or, ad Emily Litella would have said, "Nevermind." I apparently misheard OMD mobile chief Joao Machado speaking this morning at MediaPost Mobile Insider Summit … Read the whole story