VivaKi's so-called Pool initiative on Monday unveiled tablets as its next "lane" -- or area of advertising research, with participants include ABC Television Network and Bank of America. This effort … Read the whole story
"It definitely raises some questions about how [those companies] will be able to compete with them," Gartner research director Michael Gartenberg, tells Marketing Daily. … Read the whole story
Google is buying cell phone maker Motorola Mobility for $12.5 billion in cash. The deal will give the company the means to support the … Read the whole story
With smartphone adoption and mobile shopping gaining ground, retailers are trying to capitalize by launching mobile commerce initiatives. Forrester projects m-commerce in the U.S. … Read the whole story
VivaKi's so-called Pool initiative on Monday unveiled tablets as its next "lane" -- or area of advertising research. This effort aims to find a … Read the whole story
According to the Pew Internet & American Life Project, 35% of American adults own smartphones. The survey found that 83% of U.S. adults have … Read the whole story
Opposition against Google's acquisition of Motorola Mobility began to surface Monday morning shortly after the company announced its intentions. Levi & Korsinsky will investigate … Read the whole story
Real estate agency Century 21 has made a huge commitment to mobile media, mainly because it has figured out that mobile is a great … Read the whole story
According to recent Nielsen data, U.S. travelers of all ages are in the midst of the hottest travel season, visiting a variety of travel … Read the whole story
I must be ahead of the curve when it comes to mobile marketing into the movie-going segment. If there is one segment for which … Read the whole story
The fundamental concept behind the Human Genome Project to identify the approximate 20,000 to 25,000 genes in human DNA has spurred numerous successful businesses. … Read the whole story
Vizibility is building a mobile platform that will allow professionals to share social graph information and identify a list of common connections through QR … Read the whole story
The promotion runs through Sept. 11 and will award a total of $500,000 in instant gift cards. Ads feature TV personality Al Roker as … Read the whole story
A new comScore report underscores that QR codes are still far from gaining mainstream adoption. As of June, 14 million people, or 6.2% of … Read the whole story
In March 2010, Apple's iOS platform accounted for 70% of ad impressions on Millennial Media's mobile ad network. As of the second quarter, it … Read the whole story
Glamour readers can share ads with friends and earn discounts while they're at it, thanks to a new mobile barcode feature deployed in print … Read the whole story
The parent company of mobile app developer Broken Thumbs and majority owner Justin Maples have agreed to pay $50,000 to settle allegations that the … Read the whole story
Real-estate agency Century 21 has made a huge commitment to mobile media, mainly because it has figured out that mobile is a great way … Read the whole story
That's what Joao Machado, Director of Mobile, OMD/Airwave just disclosed during this morning's session of MediaPost's Mobile Insider Summit on Lake Tahoe. Machado, who … Read the whole story
Or, ad Emily Litella would have said, "Nevermind." I apparently misheard OMD mobile chief Joao Machado speaking this morning at MediaPost Mobile Insider Summit … Read the whole story