MoBlog
by Mark Walsh
A week after Google announced its $12.5 billion acquisition of Motorola, analysts continue to sift the implications of the mega-merger. There seems to be a consensus that even if the … Read the whole story
by Laurie Sullivan
Integrating survey data to improve real-time ad targeting, Rocket Fuel on Monday will unveil an update to Brand Booster that integrates survey results in … Read the whole story
COMMENTARY
by Kendall Allen
You'd be hard-pressed today to find a marketer among us who is not enamored of mobile. But, deploying mobile today is not just an … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Like the hunger for knowledge and the passion to make faster and better widgets, the engineer in Google Co-founder Larry Page will lead the … Read the whole story
COMMENTARY
by Mark Lieberman, Op-Ed Contributor
The media landscape shifted seismically yet again last week with Google's announcement of plans to acquire Motorola Mobility for $12.5 billion. In what appears … Read the whole story
COMMENTARY
by Prodeep Bose, Elizabeth Elfenbein
Today it's all about mobile. People are doing everything on their mobile devices -- emailing, texting, listening to music, taking pictures, watching videos, banking, … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new U.S. study of mobile map usage by comScore, 48 million mobile users accessed maps on their mobile device during the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
This mobile video space is not for the feint-hearted. Apparently, streaming media apps are sort of a love-hate thing with many users. Leading video … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
There are many themes and individual insights that occurred to me as I red-eyed it back home from this week's Mobile Insider Summit. Don't … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
When Google announced Monday that it was buying Motorola Mobility for $12.5 billion and change, virtually every trade and business journalist and blogger in … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the Nielsen Cross Media Report, Americans are spending more time watching video content on traditional TVs, mobile devices and via the Internet … Read the whole story
by Nina Lentini
Dave Mellin, communications manager of sponsorships for the brand, tells Marketing Daily, "The WNBA's fan base is young, urban, and multicultural, which describes Boost's … Read the whole story
by Sarah Mahoney
While cautious back-to-school shoppers may not be giving retailers much to sing about, this season is providing new insights into how they are using … Read the whole story
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by David Goetzl
DirecTV is looking to boost appeal for its "Sunday Ticket" product among devoted fantasy football players, offering live updates in partnership with the NFL. … Read the whole story