A week after Google announced its $12.5 billion acquisition of Motorola, analysts continue to sift the implications of the mega-merger. There seems to be a consensus that even if the … Read the whole story
Integrating survey data to improve real-time ad targeting, Rocket Fuel on Monday will unveil an update to Brand Booster that integrates survey results in … Read the whole story
You'd be hard-pressed today to find a marketer among us who is not enamored of mobile. But, deploying mobile today is not just an … Read the whole story
Like the hunger for knowledge and the passion to make faster and better widgets, the engineer in Google Co-founder Larry Page will lead the … Read the whole story
The media landscape shifted seismically yet again last week with Google's announcement of plans to acquire Motorola Mobility for $12.5 billion. In what appears … Read the whole story
Today it's all about mobile. People are doing everything on their mobile devices -- emailing, texting, listening to music, taking pictures, watching videos, banking, … Read the whole story
According to a new U.S. study of mobile map usage by comScore, 48 million mobile users accessed maps on their mobile device during the … Read the whole story
This mobile video space is not for the feint-hearted. Apparently, streaming media apps are sort of a love-hate thing with many users. Leading video … Read the whole story
There are many themes and individual insights that occurred to me as I red-eyed it back home from this week's Mobile Insider Summit. Don't … Read the whole story
When Google announced Monday that it was buying Motorola Mobility for $12.5 billion and change, virtually every trade and business journalist and blogger in … Read the whole story
According to the Nielsen Cross Media Report, Americans are spending more time watching video content on traditional TVs, mobile devices and via the Internet … Read the whole story
Dave Mellin, communications manager of sponsorships for the brand, tells Marketing Daily, "The WNBA's fan base is young, urban, and multicultural, which describes Boost's … Read the whole story
While cautious back-to-school shoppers may not be giving retailers much to sing about, this season is providing new insights into how they are using … Read the whole story
DirecTV is looking to boost appeal for its "Sunday Ticket" product among devoted fantasy football players, offering live updates in partnership with the NFL. … Read the whole story