by Erik Sass
Digital out-of-home technology firm rVue is launching a new direct marketing platform, rVue Direct, with smartphone interactivity that allows marketers to offer consumers real-time, … Read the whole story
by Steve McClellan
Judging from some of the headlines earlier this week, Facebook was phasing out its mobile "Places" check-in feature and conceding the location-based marketing battle … Read the whole story
by Gavin O'Malley
By 2016, advertisers will spend $77 billion on interactive marketing -- or as much as they do on TV today, according to a new … Read the whole story
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by Joe Mandese
Joule, the mobile media agency that is part of WPP's Tenth Avenue unit, this morning announced it has expanded into the West Coast, and … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
A new comScore study on mobile QR (Quick Response) code scanning readable by smartphones, found that 14 million mobile users in the U.S., representing … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
There is a lot of waiting that goes into summer. Whether it is sitting in airports or just plopping down in a chair at … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
My first personal computer, the Apple Lisa 2/10, preceded a Macintosh Plus, which I continue to store in my garage until I determine what … Read the whole story
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by Mark Walsh
Amazon will have as many as 5 million tablet computers in the fourth quarter, posing the first credible threat to Apple's dominance of the … Read the whole story
by Karlene Lukovitz
The candy's Facebook page now features an app that lets users create and send "Custom Life Guidance" videos, starring the brand's tongue-in-cheek guru character … Read the whole story
by David Goetzl
Taco Bell is just one of MTV Video Music Awards sponsors using some form of in-show integration, which has helped MTV increase revenue for … Read the whole story
by Laurie Sullivan
Brands and agencies will have to design a workaround when it comes to building a profile on consumers using Apple mobile devices. In a … Read the whole story
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by Joe Mandese
Publicis' VivaKi unit is re-accelerating its role in nurturing new media start-ups, naming Alyson Hyder as vice president of VivaKi Ventures, a role that … Read the whole story
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by Wayne Friedman
Though growing with consumers overall, TV networks looking for a new video distribution home on tablets like the iPad might be getting mostly young … Read the whole story
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by Wendy Davis
The Bay Area Rapid Transit District in California violated federal telecommunications law by blocking wireless service earlier this month, a coalition of groups argues … Read the whole story