-
by Joe Mandese
Nielsen Tuesday unveiled a push to turn the new online campaign ratings system it developed with Facebook into the online equivalent of the TV … Read the whole story
by Mark Walsh
Mobile devices are used as much -- if not more -- at home as on the go, and throughout the day. For advertisers, there … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Venture capitalists apparently want to throw money at companies developing behavioral targeting services -- this time, a company supporting mobile. Apsalar, a San Francisco-based … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Almost three years after voting to allow companies to use "white spaces" for mobile broadband, the Federal Communications Commission announced today that it's ready … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
"Women be [accessin' Facebook via mobile devices]," if I may paraphrase Sinbad rather inelegantly. My new stand-up bit on gender differences is based on … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
WSJ.com has been pumping up its video assets aggressively in the last year, with new scheduled programming and market updates throughout the day. They … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Mobile apps have been such cute and cuddly little icon-ish things on our smartphones for the past few years, it may have been easy … Read the whole story
by Mark Walsh
Last month, Nielsen rolled out its first metered data for iOS and Android smartphones, with tracking based on electronic measurement of actual behavior rather … Read the whole story
by Mark Walsh
Mobile is a game-changer for Wal-Mart, but still a work in progress. The company expects smartphone sales at Wal-Mart to overtake those of regular … Read the whole story
by Erik Sass
Triton Digital is expanding its offerings of applications and services for radio clients, with new features in areas including user-generated content, social media, mobile … Read the whole story
by Steve Smith
Philadelphia Media Network, the publisher of The Philadelphia Inquirer and Philly.com is offering the first 5,000 comers a $99 10.1-inch Android-powered tablet if they … Read the whole story
by Joe Mandese
In what is likely its most ambitious and imaginative mobile advertising campaign yet, Intel is using a technology platform that doesn't actually have Intel … Read the whole story
-
by Mark Walsh
Demand-side platform Turn has partnered with Nexage to power real-time bidding for mobile advertising inventory through its media-buying platform. The pairing will allow Turn's … Read the whole story
-
by Joe Mandese
Conventional wisdom might suggest that college age Americans are the earliest adopters of next-generation digital media technologies and are more apt to use smartphones, … Read the whole story
by Tanya Gazdik
The new formula -- which is 25% lighter than traditional scoopable litter -- blends calcium bentonite and sodium bentonite. The new patented formula could … Read the whole story
-
by Laurie Sullivan
Tubifi will launch a series of online video creation tools that allow companies to create ads for pennies on the dollar. The company provides … Read the whole story
by Steve Smith
Microsoft Windows 8 is challenging some iPad paradigms by emphasizing widget-like "tiles" over icons. Much like the functionality of Windows Phone 7, the tile … Read the whole story
by Mark Walsh
Disney has extended the Club Penguin site franchise into a penguin-populated virtual world, to toys, books, console game systems and other media. Read the whole story
-
by Steve Smith
One of the more interesting stats from the Prosper mobile insight study of mobile social behaviors is the allure of photo sharing. Almost 66% … Read the whole story
by Mark Walsh
Mobile ad network Millennial Media has hired former Qualcomm executive Isaac Babbs as senior vice president of business development. In his new role, he … Read the whole story