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by Joe Mandese
Nielsen Tuesday unveiled a push to turn the new online campaign ratings system it developed with Facebook into the online equivalent of the TV … Read the whole story
by Mark Walsh
Mogreet, the pioneering MMS (Multimedia Messaging Service) provider, has launched a new platform designed to help broadcasters -- and especially the radio industry -- … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
If you think I'm tough on mobile marketing and media, you should talk to my wife. "What good is that?" is her default response … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Venture capitalists apparently want to throw money at companies developing behavioral targeting services -- this time, a company supporting mobile. Apsalar, a San Francisco-based … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Almost three years after voting to allow companies to use "white spaces" for mobile broadband, the Federal Communications Commission announced today that it's ready … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
"Women be [accessin' Facebook via mobile devices]," if I may paraphrase Sinbad rather inelegantly. My new stand-up bit on gender differences is based on … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
WSJ.com has been pumping up its video assets aggressively in the last year, with new scheduled programming and market updates throughout the day. They … Read the whole story
by Tanya Gazdik
Created by Warren, Mich.-based Campbell Ewald, the work is based on research that found the key to sticking with an exercise regimen is motivation, … Read the whole story
by Steve Smith
InMobi, one of the largest mobile ad networks worldwide, will get a war chest for its expansion into newer markets, including the U.S., with … Read the whole story
by Mark Walsh
Mobile is a game-changer for Wal-Mart, but still a work in progress. The company expects smartphone sales at Wal-Mart to overtake those of regular … Read the whole story
by Joe Mandese
In what is likely its most ambitious and imaginative mobile advertising campaign yet, Intel is using a technology platform that doesn't actually have Intel … Read the whole story
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by Steve Smith
The European giants in mobile advertising -- the UK, Spain, Italy, Germany and France -- are estimated to reach $1.03 billion by 2014. Smartphones … Read the whole story
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by Mark Walsh
Demand-side platform Turn has partnered with Nexage to power real-time bidding for mobile advertising inventory through its media-buying platform. The pairing will allow Turn's … Read the whole story
by Mark Walsh
Samsung Mobile's decision to tap YouTube star FreddieW as part of its campaign for the U.S. launch of its new flagship Galaxy S II … Read the whole story
by Tanya Gazdik
The new formula -- which is 25% lighter than traditional scoopable litter -- blends calcium bentonite and sodium bentonite. The new patented formula could … Read the whole story
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by Laurie Sullivan
Tubifi will launch a series of online video creation tools that allow companies to create ads for pennies on the dollar. The company provides … Read the whole story
by Steve Smith
Microsoft Windows 8 is challenging some iPad paradigms by emphasizing widget-like "tiles" over icons. Much like the functionality of Windows Phone 7, the tile … Read the whole story
by Mark Walsh
Disney has extended the Club Penguin site franchise into a penguin-populated virtual world, to toys, books, console game systems and other media. Read the whole story