MoBlog
by Steve Smith, Staff Writer
In a promotion that blends a virtual animated pop star with the cutting-edge techniques of augmented reality (AR), Toyota is using one of its smartphone apps to put the singing … Read the whole story
COMMENTARY
by Maryanne Conlin
This new "head-down" mom will force brands to rethink advertising strategies. What role will outdoor advertising play in this new world? How effective will … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"What is this ad for?" my wife asks as a woman in the commercial hangs on a spinning dancer's neck atop a wet mirror … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to a new study by L.E.K. Consulting, more than half of U.S. consumers will be using mobile devices regularly for shopping within the … Read the whole story
by Laurie Sullivan
Google released a slew of features for Google+ Tuesday. While the company has opened the site to "+everyone," no invitation required, the most critical … Read the whole story
by Laurie Sullivan
Google will introduce mobile optimization of Web sites for AdWords campaigns to drive mobile search traffic. On average, Google expects the ads to accelerate … Read the whole story
by Mark Walsh
According to new findings from market research firm NPD Group, Android is the preferred operating system among current smartphone owners who plan to buy … Read the whole story
by Mark Walsh
Mobile ad platform Tapjoy is rolling out a new in-application video ad unit that allows users to interact with the ad without having to … Read the whole story
by Steve Smith
In a novel attempt to poke through the app noise, Hilton Garden Inn took to print to push its mobile offering. The advertiser pushed … Read the whole story
by Steve Smith
Google now says it will add Visa, AmEx and Discover cards, in addition to MasterCard, to its Google Wallet partnerships. The smartphone app works … Read the whole story
by Karl Greenberg
Automakers are moving into the mobile media market, particularly with location-based programs. Mobile automotive display advertising increased 169% from 2009 to 2010. That's 33,277 … Read the whole story
by Steve Smith
At this year's Summerfest music festival, the mobile marketing campaigns for U.S. Cellular powered by Vibes Media saw participation up 51% this year -- … Read the whole story