Pandora has always had a generally simple and clean online look. Your playlists were in a right-nav menu and the music tracks streamed across the center of the screen. But … Read the whole story
It doesn't take long for the "free" download of CBS Interactive's "48 Hours Mystery" app for iPad to rush you toward the subscription wall. … Read the whole story
This new "head-down" mom will force brands to rethink advertising strategies. What role will outdoor advertising play in this new world? How effective will … Read the whole story
Gartner projects the Apple device will account for nearly three-quarters of tablet sales this year and more than half through 2014. It's also lowered … Read the whole story
Tap.Me is building a series of tools that will allow advertising and media buyers to buy time in games similar to the way they … Read the whole story
By the end of 2011, there will be 550 million people worldwide using their mobile phones to engage in social networking, says ABI Research. … Read the whole story
Google will introduce mobile optimization of Web sites for AdWords campaigns to drive mobile search traffic. On average, Google expects the ads to accelerate … Read the whole story
The art of the upsell is proving to be the real art of making some money from mobile content. The freemium model, in which … Read the whole story
In a novel attempt to poke through the app noise, Hilton Garden Inn took to print to push its mobile offering. The advertiser pushed … Read the whole story
A federal judge has ruled in favor of Apple and eight mobile ad companies in a privacy lawsuit by iPhone and iPad users who … Read the whole story