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by Joe Mandese
Even as Madison Avenue's big "back-office" media buying and paying processors Donovan Data Systems and MediaBank were finalizing details of their surprising plans to … Read the whole story
by Laurie Sullivan
Brand marketers looking for alternative strategies to connect with consumers have begun to focus attention on display advertising, a medium historically known to elicit … Read the whole story
by Wayne Friedman
A new social media/TV network --- in partnership with TV reality producer Mark Burnett -- will do just that. One of Burnett's companies -- … Read the whole story
by Mark Walsh
For TV broadcasters, prime time is 7 p.m. to 11 p.m. In radio, programming and advertising are all about morning "drive time." On the … Read the whole story
COMMENTARY
by Laura Marriott
Consumers are mobile. 58% of US smartphone users access the mobile web from their phones, often a number of times a day, according to … Read the whole story
COMMENTARY
by
The future of media is mobile. The tablet wars are heating up and mobile access to content means there is an opportunity for marketers … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Bank of America, the bank that continues to lose billions after acquiring the failing Countrywide mortgage broker, will begin charging customers $5 monthly for … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
What exactly possesses us to take phone-cam images of our meals is beyond me, but Bravo has wisely found a way to leverage this … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the Millennial Media Mobile Automotive Study, with comScore, Smartphones enable mobile users to engage with rich automotive content on their web- and … Read the whole story
by Mark Walsh
Yahoo and ABC News have formed a new content alliance that will make ABC the leading news provider on the Web portal and reach … Read the whole story
by Laurie Sullivan
Social seems to be making its way into every medium across the ad industry. Ad exchange adBrite has partnered with the video advertising company … Read the whole story
by Steve Smith
Holiday shoppers may have limited spending capacity this year, but they will be using their phones early and often during the season to make … Read the whole story
by Tanya Gazdik
Neiman Marcus will hide 15 Nancy Gonzalez clutches (which retail for about $1,400) in secret locations throughout its stores nationwide between noon and 4 … Read the whole story
by Laurie Sullivan
Search trends in a recent Google study appear to forecast sales and identify a shift in behavior of video game players. The findings represent … Read the whole story
by Karlene Lukovitz
Chobani Champions, billed as the first Greek yogurt made for kids, has launched its first integrated marketing campaign, spanning mobile, a Web site, a … Read the whole story
by Tanya Gazdik
The "Keep the Party Screaming" campaign -- conceived and created by AgencyNet, Mike's Hard Lemonade digital agency of record -- is the latest effort … Read the whole story
by Mark Walsh
A 2009 report issued by the usability experts at Nielsen Norman Group likened the mobile Web to the desktop Internet circa 1994. Its latest … Read the whole story
by Mark Walsh
Perhaps the most buzz about the Kindle Fire since its launch Wednesday has centered on its $199 price tag. Many analysts have observed Amazon … Read the whole story
by Steve Smith
Audi's potential buyers and existing customers should be able to access the brand more easily anywhere via a range of recent mobile launches. The … Read the whole story
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by Gavin O'Malley
Casale Media is expected to announce a partnership with demand-side platform Turn. The union combines Turn's roster of Fortune 200 brands with Casale's network … Read the whole story
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by Erik Sass
Gas pumps equipped with Outcast Media's Applause TV will soon be greeting customers by name and providing personalized product recommendations, along with tailored content … Read the whole story
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by Steve Smith
In a new report from the Interactive Advertising Bureau, the digital ad association calls upon all members of the mobile supply chain to work … Read the whole story
by Mark Walsh
The HTML5 programming language may be gaining ground as a standard for the mobile Web, but there's still a long way to go before … Read the whole story
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by Steve Smith
When DC Comics rebooted its line of 52 superhero comics this month with new story lines for its line of characters, the company also … Read the whole story
by Mark Walsh
Following up its U.S. launch in July, U.K.-based music streaming service Spotify brought on Jeff Levick in September to lead its global ad unit. … Read the whole story