MoBlog
You may have missed this. Apple is holding a keynote presentation tomorrow to unveil its next model (or models) of iPhone. Just in case you hadn't heard. Read the whole story
Even as Madison Avenue's big "back-office" media buying and paying processors Donovan Data Systems and MediaBank were finalizing details of their surprising plans to … Read the whole story
Brand marketers looking for alternative strategies to connect with consumers have begun to focus attention on display advertising, a medium historically known to elicit … Read the whole story
A new social media/TV network --- in partnership with TV reality producer Mark Burnett -- will do just that. One of Burnett's companies -- … Read the whole story
For TV broadcasters, prime time is 7 p.m. to 11 p.m. In radio, programming and advertising are all about morning "drive time." On the … Read the whole story
- COMMENTARY
Consumers are mobile. 58% of US smartphone users access the mobile web from their phones, often a number of times a day, according to … Read the whole story
- COMMENTARY
The future of media is mobile. The tablet wars are heating up and mobile access to content means there is an opportunity for marketers … Read the whole story
COMMENTARYBank of America, the bank that continues to lose billions after acquiring the failing Countrywide mortgage broker, will begin charging customers $5 monthly for … Read the whole story
- COMMENTARY
What exactly possesses us to take phone-cam images of our meals is beyond me, but Bravo has wisely found a way to leverage this … Read the whole story
- COMMENTARY
According to the Millennial Media Mobile Automotive Study, with comScore, Smartphones enable mobile users to engage with rich automotive content on their web- and … Read the whole story
Yahoo and ABC News have formed a new content alliance that will make ABC the leading news provider on the Web portal and reach … Read the whole story
Social seems to be making its way into every medium across the ad industry. Ad exchange adBrite has partnered with the video advertising company … Read the whole story
Holiday shoppers may have limited spending capacity this year, but they will be using their phones early and often during the season to make … Read the whole story
Neiman Marcus will hide 15 Nancy Gonzalez clutches (which retail for about $1,400) in secret locations throughout its stores nationwide between noon and 4 … Read the whole story
Search trends in a recent Google study appear to forecast sales and identify a shift in behavior of video game players. The findings represent … Read the whole story
Chobani Champions, billed as the first Greek yogurt made for kids, has launched its first integrated marketing campaign, spanning mobile, a Web site, a … Read the whole story
The "Keep the Party Screaming" campaign -- conceived and created by AgencyNet, Mike's Hard Lemonade digital agency of record -- is the latest effort … Read the whole story
A 2009 report issued by the usability experts at Nielsen Norman Group likened the mobile Web to the desktop Internet circa 1994. Its latest … Read the whole story
Perhaps the most buzz about the Kindle Fire since its launch Wednesday has centered on its $199 price tag. Many analysts have observed Amazon … Read the whole story
Audi's potential buyers and existing customers should be able to access the brand more easily anywhere via a range of recent mobile launches. The … Read the whole story
Casale Media is expected to announce a partnership with demand-side platform Turn. The union combines Turn's roster of Fortune 200 brands with Casale's network … Read the whole story
Gas pumps equipped with Outcast Media's Applause TV will soon be greeting customers by name and providing personalized product recommendations, along with tailored content … Read the whole story
In a new report from the Interactive Advertising Bureau, the digital ad association calls upon all members of the mobile supply chain to work … Read the whole story
The HTML5 programming language may be gaining ground as a standard for the mobile Web, but there's still a long way to go before … Read the whole story
When DC Comics rebooted its line of 52 superhero comics this month with new story lines for its line of characters, the company also … Read the whole story
Following up its U.S. launch in July, U.K.-based music streaming service Spotify brought on Jeff Levick in September to lead its global ad unit. … Read the whole story
