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by Mark Walsh
Released months after originally expected, the iPhone 4S is similar in design to the prior model, but packs a faster dual-core A5 processor, 1 … Read the whole story
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by Joe Mandese
Are people who were born or grew up after the explosion of digital media options that began in the 1990s, wired to use media … Read the whole story
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by Joe Mandese
Mobile media is approaching a standard measure of "critical mass" - the point at which at least half the population uses it to "connect … Read the whole story
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Mobile Theory hired Alvaro Bravo as senior vice president of business and corporate development and Erica Chriss as senior vice president of publisher development. Read the whole story
COMMENTARY
by Laura Marriott
Consumers are mobile. 58% of US smartphone users access the mobile web from their phones, often a number of times a day, according to … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
"Whenever you say something is 'brilliant,' and I have to see it -- Dad, then I know I am in for it." Oh, the … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Spending on mobile search advertising in the U.S. will not reach the billion-dollar mark until 2014, but will contribute substantially to the $1.2 billion … Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Do you put mobile video -- including the tablet kind -- in a different bucket than PC-based video? Usage behavior differs, and the buying … Read the whole story
by Steve Smith
Revising its estimates upward for 2011 and onward, eMarketer projects that mobile ad spend for 2011 will total $1.23 billion. The figure reflects all … Read the whole story
by Mark Walsh
Yahoo and ABC News have formed a new content alliance that will make ABC the leading news provider on the Web portal and reach … Read the whole story
by Karlene Lukovitz
Chobani Champions, billed as the first Greek yogurt made for kids, has launched its first integrated marketing campaign, spanning mobile, a Web site, a … Read the whole story
by Laurie Sullivan
Search trends in a recent Google study appear to forecast sales and identify a shift in behavior of video game players. The findings represent … Read the whole story
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by Steve Smith
In a new report from the Interactive Advertising Bureau, the digital ad association calls upon all members of the mobile supply chain to work … Read the whole story
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by Erik Sass
Gas pumps equipped with Outcast Media's Applause TV will soon be greeting customers by name and providing personalized product recommendations, along with tailored content … Read the whole story
by Mark Walsh
The HTML5 programming language may be gaining ground as a standard for the mobile Web, but there's still a long way to go before … Read the whole story
by Mark Walsh
The Coca-Cola Company has been focused on reinventing the marketing of its iconic brand by embracing digital tools from social media to new mobile … Read the whole story
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by Steve Smith
When DC Comics rebooted its line of 52 superhero comics this month with new story lines for its line of characters, the company also … Read the whole story