MoBlog
by Steve Smith, Staff Writer
All those hours tablet and eBook owners spend with their irresistible devices have to come from somewhere. Among most of us, iPads, Kindles and Nooks are stealing mind share from … Read the whole story
by Steve Smith
Publishers are both eager to enter the mobile arena and more than a little anxious how it will pay off. Ad serving company Mocean … Read the whole story
by Laurie Sullivan
Phillips & Co has developed a branding and advertising platform that turns rooftops into billboards. The app, Blue Marble, allows brands to place a … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
A new Verizon initiative to allow marketers to target ads based on users' addresses is raising some eyebrows on the Hill. This week, the … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Unbeknownst to me, I already wrote my tribute to Steve Jobs earlier this week in a MoBlog post about the fetishization of the iPhone … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Eighteen months into the emerging tablet market and Apple's iPad still holds the dominant market share, but will the tablet PC replace the laptop … Read the whole story
COMMENTARY
by Catharine P. Taylor
Now that Steve Jobs has died, it's odd to think that last afternoon, before I heard the news, I was going to write about … Read the whole story
by Mark Walsh
Mobile campaigns increase ad awareness 22.5% and purchase intent 5.7% compared to 4.3% and 1.3% for online campaigns. But a new report from Dynamic … Read the whole story
by Mark Walsh
Mobile rich media ads may dazzle the eye and capture engagement, but the economics behind the format still doesn't add up. That was the … Read the whole story
by Erik Sass
Clear Channel Radio is rolling out its New iHeartRadio digital audio platform, with a deal that brings the online and mobile service to Microsoft's … Read the whole story
by Laurie Sullivan
Google has rolled out a data resource for marketers and advertisers dubbed Our Mobile Planet. The Web site provides free access to data and … Read the whole story
by Steve Smith
According to a survey of mobile users by Prosper Mobile Insights, 67% of a 348-person sample somewhat/strongly agree that location-based coupons on a mobile … Read the whole story
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by Steve Smith
One of the leading mobile media buying and planning agencies BrandInHand has been acquired by Minneapolis-based digital marketing agency FRWD. Read the whole story
by Mark Walsh
What kind of customers will the Kindle Fire attract when the Amazon tablet goes on sale in mid-November? If a new online poll is … Read the whole story