MoBlog
All those hours tablet and eBook owners spend with their irresistible devices have to come from somewhere. Among most of us, iPads, Kindles and Nooks are stealing mind share from … Read the whole story
Publishers are both eager to enter the mobile arena and more than a little anxious how it will pay off. Ad serving company Mocean … Read the whole story
Phillips & Co has developed a branding and advertising platform that turns rooftops into billboards. The app, Blue Marble, allows brands to place a … Read the whole story
- COMMENTARY
A new Verizon initiative to allow marketers to target ads based on users' addresses is raising some eyebrows on the Hill. This week, the … Read the whole story
- COMMENTARY
Unbeknownst to me, I already wrote my tribute to Steve Jobs earlier this week in a MoBlog post about the fetishization of the iPhone … Read the whole story
COMMENTARYEighteen months into the emerging tablet market and Apple's iPad still holds the dominant market share, but will the tablet PC replace the laptop … Read the whole story
- COMMENTARY
Now that Steve Jobs has died, it's odd to think that last afternoon, before I heard the news, I was going to write about … Read the whole story
Mobile campaigns increase ad awareness 22.5% and purchase intent 5.7% compared to 4.3% and 1.3% for online campaigns. But a new report from Dynamic … Read the whole story
Mobile rich media ads may dazzle the eye and capture engagement, but the economics behind the format still doesn't add up. That was the … Read the whole story
Clear Channel Radio is rolling out its New iHeartRadio digital audio platform, with a deal that brings the online and mobile service to Microsoft's … Read the whole story
Google has rolled out a data resource for marketers and advertisers dubbed Our Mobile Planet. The Web site provides free access to data and … Read the whole story
According to a survey of mobile users by Prosper Mobile Insights, 67% of a 348-person sample somewhat/strongly agree that location-based coupons on a mobile … Read the whole story
One of the leading mobile media buying and planning agencies BrandInHand has been acquired by Minneapolis-based digital marketing agency FRWD. Read the whole story
What kind of customers will the Kindle Fire attract when the Amazon tablet goes on sale in mid-November? If a new online poll is … Read the whole story
