All those hours tablet and eBook owners spend with their irresistible devices have to come from somewhere. Among most of us, iPads, Kindles and Nooks are stealing mind share from … Read the whole story
Publishers are both eager to enter the mobile arena and more than a little anxious how it will pay off. Ad serving company Mocean … Read the whole story
Phillips & Co has developed a branding and advertising platform that turns rooftops into billboards. The app, Blue Marble, allows brands to place a … Read the whole story
A new Verizon initiative to allow marketers to target ads based on users' addresses is raising some eyebrows on the Hill. This week, the … Read the whole story
Unbeknownst to me, I already wrote my tribute to Steve Jobs earlier this week in a MoBlog post about the fetishization of the iPhone … Read the whole story
Eighteen months into the emerging tablet market and Apple's iPad still holds the dominant market share, but will the tablet PC replace the laptop … Read the whole story
Now that Steve Jobs has died, it's odd to think that last afternoon, before I heard the news, I was going to write about … Read the whole story
Mobile campaigns increase ad awareness 22.5% and purchase intent 5.7% compared to 4.3% and 1.3% for online campaigns. But a new report from Dynamic … Read the whole story
Mobile rich media ads may dazzle the eye and capture engagement, but the economics behind the format still doesn't add up. That was the … Read the whole story
Clear Channel Radio is rolling out its New iHeartRadio digital audio platform, with a deal that brings the online and mobile service to Microsoft's … Read the whole story
Google has rolled out a data resource for marketers and advertisers dubbed Our Mobile Planet. The Web site provides free access to data and … Read the whole story
According to a survey of mobile users by Prosper Mobile Insights, 67% of a 348-person sample somewhat/strongly agree that location-based coupons on a mobile … Read the whole story
One of the leading mobile media buying and planning agencies BrandInHand has been acquired by Minneapolis-based digital marketing agency FRWD. Read the whole story
What kind of customers will the Kindle Fire attract when the Amazon tablet goes on sale in mid-November? If a new online poll is … Read the whole story