The sheer scale of mobile has always been its most impressive feature for media and marketers. The raw penetration of mobile handsets and the hockey stick growth of smartphones still … Read the whole story
No one ever disputed the ability of Google employees to market stuff and create buzz. But it will take more than a well-honed message … Read the whole story
Rich media ad units provide a big boost to mobile advertising click-through rates, according to Jumptap's MobileStat Report, covering mobile ad network data for … Read the whole story