Chuckle if you must, but Sony's just-announced buyout of Ericsson's stake in the Sony Ericsson phone joint venture is in part an attempt by the great electronics manufacturer to take … Read the whole story
Online activity while shopping in stores continues to gain popularity. A Performics study conducted by ROI Research released Thursday reveals that consumers turn to … Read the whole story
CNBC, which has long sought to quantify its significant viewing in offices and on trading floors, has signed a deal with Arbitron to use … Read the whole story
Sears is finally getting in on the local deals craze. The retail giant has launched a pair of new sites that highlight deals and … Read the whole story
Marketers will be able to use the Mobile Retail Showcase Digitas installed at Boston HQ to get up to speed on how mobile coupons … Read the whole story
By the raw data traffic metric of bits and bytes, the Post-PC era that Steve Jobs and others promised may officially be here. In … Read the whole story
Consumers continue to become more comfortable with banking on mobile devices, according to new data from comScore. About 32.5 million Americans, or 14% of … Read the whole story
Spur of the Moment Games announced this week it is developing a mobile game designed partly to support the Occupy Wall Street movement with … Read the whole story
Search and performance marketing agency Performics says that among its aggregate client base 14.2% of all Google search clicks come from mobile devices. Given … Read the whole story
Much has been written about the challenges facing mobile measurement. For example, the IAB's Mobile Marketing Center of Excellence (MMCoE) released an overview in … Read the whole story