MoBlog
by Steve Smith, Staff Writer
If you are old enough to remember the first generation of hairless G.I. Joes and light-bulb-powered Easy-Bake Ovens (ouch! I still have the scars), then you may recall the thrill … Read the whole story
by Laurie Sullivan
Search on mobile devices continues to fuel marketing campaigns, but attribution management tools must evolve to take full advantage of the 16% to 22% … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Smartphone users augment in-store shopping with mobile devices. I do. A Ralphs grocery store promotion touting 30% off wine, beer and liquor got me … Read the whole story
by Mark Walsh
Wall Street may be on a roller coaster but financial services companies were the top ad spenders on Millennial Media's mobile ad network in … Read the whole story
by Steve Smith
Digital media holding company Black Ocean has taken a controlling interest in LMK LLC, a mobile app company nurtured by Hearst Entertainment & Syndication, … Read the whole story
by Steve Smith
Old Navy has joined 10 other retailers in Shopkick's Partner Alliance of store chains equipped with resident technology that can interact with the iOS … Read the whole story
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by David Goetzl
Arbitron COO Sean Creamer said this week that the radio measurement company is girding for the competitive market of providing a widely appreciated cross-platform … Read the whole story
by Mark Walsh
Despite the addition of a third carrier offering the iPhone, AT&T still claims the majority of subscribers on the latest version of Apple's signature … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
One of the critical aspects of mobile media, especially tablet-based apps and sites, is their astounding levels of engagement. I will forever recall when … Read the whole story