Mobile Marketing Daily
Friday, November 18, 2011
  • Travel Marketers Increasing Mobile Spend, App Development in 2012

    Already an early presence in the mobile space, marketers in the travel segment plan to increase their efforts in 2012, according to the annual ... Read the whole story

  • Deals Platform Spotzot Lands $2.2 Million

    Spotzot, which powers deals and coupons on mobile shopping apps, such as ShopSavvy, shopkick, CardStar and Geodelic, has secured $2.2 million in first-round funding. ... Read the whole story

  • A Rare Admission Of Failure

    I started this year by laying out a step-by-step strategy for how to transform publishing in the age of the iPad. My January article ... Read the whole story

  • Branded Apps Need to Get Their 'Stories' Straight First

    "Look, honey, I made you into a Heineken Christmas card." Actually, I'd used the company's new holiday app to plant a Halloween photo of ... Read the whole story