As every book publisher and record label knows, the latest and greatest hits may bring in the big profits, but it is that back catalog that keeps the cash flow … Read the whole story
According to a new survey of more than 500 marketers commissioned by AT&T, 88% plan to increase their mobile marketing programs over the next … Read the whole story
With advertisers expressing growing interest in mobile 2D bar codes, women's interest publisher Meredith Corp. is adopting Microsoft Tag as the standard 2D bar … Read the whole story
Email continues to gain ground on mobile devices -- especially on the iPad, according to a new report. Mobile email opens increased 34% from … Read the whole story
The alliance includes Hertz being Live Nation's exclusive car rental partner in the U.S. and Canada. Hertz car rental services and Hertz NeverLost driving … Read the whole story
Mobile marketing is poised for dramatic growth in 2012, according to a survey of 501 marketing and advertising executives by AT&T, which predicts that … Read the whole story
Radio One, the urban radio network with 54 stations in major U.S. markets, has begun selling apps as part of its local advertising products … Read the whole story