With many media brands working on a range of apps and mobile sites, they need to come to the ad market with a reliable number that also reflects the true … Read the whole story
According to Nielsen's "State of the Media: Consumer Usage Report," more than half (51%) of consumers said they have no problem with advertising on … Read the whole story
Two-thirds (64%) of American adults use text messaging overall, and 9% have texted a charitable donation from their mobile device. A random survey of … Read the whole story
Verizon Digital Media Services plans to make its video on demand Unicast service available in the third quarter. It will deliver individual video streams … Read the whole story
SPIN has moved the bulk of its music reviewing to Twitter @SPINReviews. The SPIN staff announced this week that it hopes to cover more … Read the whole story
By 2015, advertising will account for 29.9% of mobile content revenues, projects eMarketer in a recent study. In fact, advertising will drive just over … Read the whole story
We all know great multi-taskers -- you know, those people who can seem to do multiple things at once and do them pretty well. … Read the whole story
When I wrote the very first Engage:Moms column in 2009, the headline was "It's a Web, Web, Web, Web World!" and the focus was … Read the whole story