MoBlog
by Steve Smith, Staff Writer
With the nominations announced on Tuesday, Oscar Awards season formally begins. And so too does ABC's now-annual attempt to leverage multimedia enhanced experiences for the show. Read the whole story
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by Joe Mandese
NM Incite, a collaboration of Nielsen and McKinsey, this morning will unveil a new version of social media conversation tracker BuzzMetrics Exchange that will … Read the whole story
by Laurie Sullivan
Tablets have become the consumer's fourth screen, especially among those with smartphones. Techies with smartphones continue to use tablets at a higher rate. And … Read the whole story
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by Gavin O'Malley
Can you accurately measure the impact of online video advertising on offline consumer purchases? Ad platform Videology is entering into dual partnerships with database … Read the whole story
COMMENTARY
by Peyman Nilforoush
Rather than basing influence on follower counts and social media activity, marketers should re-shift their focus to identify their brands' most influential authors and … Read the whole story
by Aaron Baar
"I was floored," Janet Eden-Harris, chief marketing officer at Market Force Information, which conducted the survey in January 2012, tells "Marketing Daily." "It was … Read the whole story
by Mark Walsh
Fueled by new technologies and rapid device adoption, total U.S. spending on mobile media is expected to grow 30% this year to $55 billion. … Read the whole story
by Mark Walsh
Magazine pages became increasingly popular places for marketers to slap QR codes last year. A survey of the top 100 U.S. magazines by circulation … Read the whole story
by Laurie Sullivan
Los Angeles-based digital agency Fuel Industries has realigned its 12-year focus on branded entertainment and general marketing to focus on the youth market through … Read the whole story
by Gavin O'Malley
Addressing a touchy topic for consumers and their advocates, the Mobile Marketing Association has released new guidelines on application privacy. Read the whole story
COMMENTARY
by Denise Restauri
This is the time of the girl - we've seen it coming, and it's here. Global organizations focusing on girl "upliftment," serving future family … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The other day at Best Buy I encountered my first sighting of a mobilized tag-team couple. In the lead, the wife picked up cameras … Read the whole story