With the nominations announced on Tuesday, Oscar Awards season formally begins. And so too does ABC's now-annual attempt to leverage multimedia enhanced experiences for the show. Read the whole story
NM Incite, a collaboration of Nielsen and McKinsey, this morning will unveil a new version of social media conversation tracker BuzzMetrics Exchange that will … Read the whole story
Tablets have become the consumer's fourth screen, especially among those with smartphones. Techies with smartphones continue to use tablets at a higher rate. And … Read the whole story
Can you accurately measure the impact of online video advertising on offline consumer purchases? Ad platform Videology is entering into dual partnerships with database … Read the whole story
Rather than basing influence on follower counts and social media activity, marketers should re-shift their focus to identify their brands' most influential authors and … Read the whole story
"I was floored," Janet Eden-Harris, chief marketing officer at Market Force Information, which conducted the survey in January 2012, tells "Marketing Daily." "It was … Read the whole story
Fueled by new technologies and rapid device adoption, total U.S. spending on mobile media is expected to grow 30% this year to $55 billion. … Read the whole story
Magazine pages became increasingly popular places for marketers to slap QR codes last year. A survey of the top 100 U.S. magazines by circulation … Read the whole story
Los Angeles-based digital agency Fuel Industries has realigned its 12-year focus on branded entertainment and general marketing to focus on the youth market through … Read the whole story
Addressing a touchy topic for consumers and their advocates, the Mobile Marketing Association has released new guidelines on application privacy. Read the whole story
This is the time of the girl - we've seen it coming, and it's here. Global organizations focusing on girl "upliftment," serving future family … Read the whole story
The other day at Best Buy I encountered my first sighting of a mobilized tag-team couple. In the lead, the wife picked up cameras … Read the whole story