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by Joe Mandese
KEY LARGO, FL - One of the greatest challenges confronting the ad industry over the past several decades has been media fragmentation, but most … Read the whole story
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by Wayne Friedman
Global mobile entertainment revenues will grow by one-third in four years. Vancouver-based IE Market Research Corp. expects mobile entertainment revenues to climb to $53.9 … Read the whole story
by Mark Walsh
Rather than view mobile as the oft-described "third screen," sports powerhouse ESPN refers to it as the "first screen," with mobile as the starting … Read the whole story
by Karlene Lukovitz
The big news is that the bears will be reacting to the game's events (and the commercials) in real time via a live-stream running … Read the whole story
by Karl Greenberg
"For some brands, namely those that have created marked improvements in their quality and reliability in recent years, it's even more vital to tell … Read the whole story
by Gavin O'Malley
Which brands are best at getting people to share their messages? Well, despite consumer clamoring for the iPhone 5, Apple's introduction of the 4S … Read the whole story
by Gavin O'Malley
Lifestyle publishers frequently build sponsored online city-guides. Playing with the formula, Thrillist has partnered with its fairer equivalent DailyCandy to launch a Kahlua-sponsored dining … Read the whole story
by Mark Walsh
In its updated mobile ad forecast released Wednesday, eMarketer ranked Millennial Media third behind only Google and Apple, with a 17.7% share of ad … Read the whole story
COMMENTARY
by Mark Walsh
Kicking of the Thursday sessiosn is keynoter Michael Bayle, SVP and GM, ESPN Mobile, who joined the sports media giant last fall. He says … Read the whole story
COMMENTARY
by Mark Walsh
What’s unique about mobile? It’s a live experience. ESPN tries to capitalize on that by offering a surround experience across screens and through social … Read the whole story
COMMENTARY
by Joe Mandese
MediaPost's Mobile Summit in Key Largo opened with some news this morning. During ESPN Mobile General Manager Michael Bayle's opening keynote, he announced that … Read the whole story
COMMENTARY
by Joe Mandese
With "hundreds" of sources for mobile and social data out there, "why do we even bother to publish," PQ Media Founder and Chief Patrick … Read the whole story
COMMENTARY
by Mark Walsh
In the first panel of the day, agency executives tossed around ideas about how they view mobile as part of the digital ecosystem. Without … Read the whole story
COMMENTARY
by Mark Walsh
How is TV and traditional media ported to mobile? Adapting content from other media doesn’t seem to be a key for the assembled agency … Read the whole story
COMMENTARY
by Mark Walsh
While media companies and brands should create content and services geared specifically to mobile, the panelists also agreed that mobile has a key part … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The Mobile Marketing Association this week issued guidelines for app designers crafting privacy policies. This is sorely needed, but it only begins to address … Read the whole story
COMMENTARY
by Mark Walsh
Patrick Quinn, CEO of research firm PQ Media, took the podium at the Mobile Insider Summit this week to offer a preview of the … Read the whole story
COMMENTARY
by Mark Walsh
Sapient's Dan Israel says retailers are grappling with living in the era of radical price transparency because of the ease of making price comparisons … Read the whole story