Anyone can buy a print book easily and cheaply enough, but an e-book generally works best on a dedicated device -- the kind of thing that a dedicated book reader … Read the whole story
KEY LARGO, FL - One of the greatest challenges confronting the ad industry over the past several decades has been media fragmentation, but most … Read the whole story
Global mobile entertainment revenues will grow by one-third in four years. Vancouver-based IE Market Research Corp. expects mobile entertainment revenues to climb to $53.9 … Read the whole story
Rather than view mobile as the oft-described "third screen," sports powerhouse ESPN refers to it as the "first screen," with mobile as the starting … Read the whole story
The big news is that the bears will be reacting to the game's events (and the commercials) in real time via a live-stream running … Read the whole story
"For some brands, namely those that have created marked improvements in their quality and reliability in recent years, it's even more vital to tell … Read the whole story
Which brands are best at getting people to share their messages? Well, despite consumer clamoring for the iPhone 5, Apple's introduction of the 4S … Read the whole story
Lifestyle publishers frequently build sponsored online city-guides. Playing with the formula, Thrillist has partnered with its fairer equivalent DailyCandy to launch a Kahlua-sponsored dining … Read the whole story
In its updated mobile ad forecast released Wednesday, eMarketer ranked Millennial Media third behind only Google and Apple, with a 17.7% share of ad … Read the whole story
Kicking of the Thursday sessiosn is keynoter Michael Bayle, SVP and GM, ESPN Mobile, who joined the sports media giant last fall. He says … Read the whole story
What’s unique about mobile? It’s a live experience. ESPN tries to capitalize on that by offering a surround experience across screens and through social … Read the whole story
MediaPost's Mobile Summit in Key Largo opened with some news this morning. During ESPN Mobile General Manager Michael Bayle's opening keynote, he announced that … Read the whole story
With "hundreds" of sources for mobile and social data out there, "why do we even bother to publish," PQ Media Founder and Chief Patrick … Read the whole story
In the first panel of the day, agency executives tossed around ideas about how they view mobile as part of the digital ecosystem. Without … Read the whole story
How is TV and traditional media ported to mobile? Adapting content from other media doesn’t seem to be a key for the assembled agency … Read the whole story
While media companies and brands should create content and services geared specifically to mobile, the panelists also agreed that mobile has a key part … Read the whole story
The Mobile Marketing Association this week issued guidelines for app designers crafting privacy policies. This is sorely needed, but it only begins to address … Read the whole story
Patrick Quinn, CEO of research firm PQ Media, took the podium at the Mobile Insider Summit this week to offer a preview of the … Read the whole story
Sapient's Dan Israel says retailers are grappling with living in the era of radical price transparency because of the ease of making price comparisons … Read the whole story