Beginning this week, shoppers at some of GGP's 136 locations will be prompted by in-mall signage to scan "love themed QR codes" in the vicinity. The lure is entry into … Read the whole story
The team is doing a promotion called "Tolly Cam," in which defensive end Dave Tollefson shows clips taken during the team's flight to Indianapolis, … Read the whole story
In August, VivaKi's Nerve Center launched a new "lane" focused on tablets as part of its Pool initiative to develop new digital ad formats. … Read the whole story
72% of tablet owners who read digital magazines on their devices in the last 30 days said they would prefer all digital magazines to … Read the whole story
In its survey of 500 companies and agencies (in partnership with Experian Marketing Services), eConsultancy found 57% of company marketers planning to invest in … Read the whole story
Specific Shazam ad enhancements will include spots from Toyota (sweepstakes entry), Best Buy, Cars.com ($1.00 charitable donation for tagging with Shazam), Pepsi (unlock a … Read the whole story
What will exceed $1 billion in 2015? If you said mobile advertising revenue, you would be right. And of this cool $1 billion earned, … Read the whole story
I always knew I was a tech geek; I didn't need a new style of behavioral targeting to tell me that. I have a … Read the whole story