MoBlog
by Steve Smith, Staff Writer
Rather than having app users chase, vote on and tag ads, the second screens for this year's Grammys actually added some content. CBS and Shazam in particular offer fully programmed … Read the whole story
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by Joe Mandese
Facebook has emerged as the "strongest" digital media brand among advertisers and agency executives, replacing stalwart Google, according to the 2012 edition of an … Read the whole story
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by Steve McClellan
A new study from Booz & Company indicates that many consumer goods companies are struggling to use shopper marketing practices to maximum advantage. The … Read the whole story
by Steve Smith
According to design guru Jakob Nielsen, apps still constitute the best strategy when it comes to usability. In a new report comparing the two … Read the whole story
by Mark Walsh
Prior to joining SapientNitro, Israel led consumer mobile strategy at The Home Depot. We asked him about the agency's approach to mobile, the outlook … Read the whole story
by Steve Smith
Microsoft brings its MSN portal to the iPad this week even as the company prepares to preview its own tablet-optimized operating system. Aiming for … Read the whole story
COMMENTARY
by Sakina Walsh
What critics are missing is this: QR codes must be seen as an emerging technology, not a mainstream marketing channel, replete with standard KPIs … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to the February 2012 survey, conducted by BIGinsight, the average US consumer celebrating Valentine's Day this year will spend $126.03 on traditional merchandise, … Read the whole story