by Laurie Sullivan
Nearly half of the travel industry's annual paid search campaign impressions occur between May and August. With that in mind, investments in mobile, local … Read the whole story
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by Steve McClellan
TV remains the tent pole of the multiscreen environment, accounting for most of the viewing and ad dollars placed against video content, says ANA … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Waving your hands, speaking your thoughts, and touching the screen to interact with applications on smartphones, desktops, laptops, tablets and televisions might make you … Read the whole story
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by Steve McClellan
Last year Arby's launched a new campaign as the "Good Mood Food" chain, to promote awareness that its comfort food was also wholesome and … Read the whole story
by Aaron Baar
People are using their smartphones to take pictures more and more, but they're still looking toward single-use devices (such as digital SLRs and point-and-shoot … Read the whole story
by Karl Greenberg
People are no longer just watching television programs. They are talking about them online, often on branded social-media campaigns from program sponsors. Still, defining … Read the whole story
by Mark Walsh
Pushing further into mobile advertising, Opera Software is acquiring a pair of mobile ad networks: U.S.-based Mobile Theory and 4th Screen Advertising in the … Read the whole story
by Wendy Davis
Developers of childrens' apps often fail to adequately tell parents what data the apps collect, according to a Federal Trade Commission staff report. The … Read the whole story
by Steve Smith
Several years ago, Red Bull formed its own independent content and production company -- Red Bull Media House, which acts and operates like any … Read the whole story
by Steve Smith
Turner Sports, CBS Sports and the NCAA have unveiled a new tiered pricing and access model for this year's on-demand March Madness offering. Now … Read the whole story
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by Laurie Sullivan
Twitter will roll out its self-service ad platform to small and mid-size businesses in March through a partnership with American Express. Cardmembers and merchants … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Mobile applications are a mystery to some. Even developers and experienced programmers seemed surprised to find applications copying data from address books in smartphones, … Read the whole story
COMMENTARY
by David Goetzl
As consumers increasingly watch TV with a smartphone in hand, it bears asking whether the direct-response TV (DRTV) business will suffer. The device-in-hand behavior … Read the whole story
COMMENTARY
by Geoff McCleary
This new digital publishing innovation -- which has been described as "the next chapter in learning" -- and its authoring tool will be a … Read the whole story