MoBlog
by Steve Smith, Staff Writer
Most advergames still just plain suck. But in one of its first forays into mobile, the Captain Morgan brand out maneuvers a lot of others who have been trying to … Read the whole story
COMMENTARY
by Diane Mermigas
The undertow of disruptive innovation and rapid change in media is unprecedented. Video's measured penetration and effectiveness will be the key that unlocks a … Read the whole story
by Sarah Mahoney
"Because most retailers haven't yet created efficient multichannel models, consumers are working it out for themselves, using different channels in ways that best suit … Read the whole story
by Mark Walsh
Tablets lend themselves to "lean-back" media consumption, while smartphones are geared to utility, reports Forrester. The differences in how the devices are used, and … Read the whole story
by Aaron Baar
"We have for a long time counted the PC market and the tablet and smartphone market separately. Increasingly, we see those worlds melded together. … Read the whole story
by Erik Sass
The total digital circulation of consumer magazines tracked by the Audit Bureau of Circulations has jumped from 1.4 million in the second half of … Read the whole story
by Mark Walsh
Half of U.S. mobile users now have a smartphone, according to new data from Nielsen. The 49.7% of mobile subscribers with a smartphone as … Read the whole story
by Steve Smith
As social TV evolves on devices, Facebook could become an important player in hosting second-screen experiences for audiences in a number of ways. Programmers … Read the whole story
by Steve Smith
'The Wall Street Journal' reports that Google will revisit its failed model of selling devices directly to consumers in order to invigorate a struggling … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
In a multiscreen world, "context" takes on a whole new meaning. Now it is something closer to behavior -- indicating a user's mood and … Read the whole story