Most advergames still just plain suck. But in one of its first forays into mobile, the Captain Morgan brand out maneuvers a lot of others who have been trying to … Read the whole story
The undertow of disruptive innovation and rapid change in media is unprecedented. Video's measured penetration and effectiveness will be the key that unlocks a … Read the whole story
"Because most retailers haven't yet created efficient multichannel models, consumers are working it out for themselves, using different channels in ways that best suit … Read the whole story
Tablets lend themselves to "lean-back" media consumption, while smartphones are geared to utility, reports Forrester. The differences in how the devices are used, and … Read the whole story
"We have for a long time counted the PC market and the tablet and smartphone market separately. Increasingly, we see those worlds melded together. … Read the whole story
The total digital circulation of consumer magazines tracked by the Audit Bureau of Circulations has jumped from 1.4 million in the second half of … Read the whole story
Half of U.S. mobile users now have a smartphone, according to new data from Nielsen. The 49.7% of mobile subscribers with a smartphone as … Read the whole story
As social TV evolves on devices, Facebook could become an important player in hosting second-screen experiences for audiences in a number of ways. Programmers … Read the whole story
'The Wall Street Journal' reports that Google will revisit its failed model of selling devices directly to consumers in order to invigorate a struggling … Read the whole story
In a multiscreen world, "context" takes on a whole new meaning. Now it is something closer to behavior -- indicating a user's mood and … Read the whole story