MoBlog
by Steve Smith, Staff Writer
The "Jersey Shore" stars Snooki and the Situation are creating their own reality star app networks where their loyalists can circulate. Next up -- a puzzle app for Snooki that … Read the whole story
by Karl Greenberg
VW is firing up a U.S. promotion "Golf R Ultimate Fan Experience" for the 2012 version of the car, which it is calling its … Read the whole story
by David Goetzl
As Hulu looks to appeal to more advertisers, the company will begin charging advertisers only for spots that run in their entirety. If a … Read the whole story
by Wayne Friedman
New research from Viacom, says laptops and desktops are no longer the main choice after traditional TV screens. Tablets comprised a 15% share of … Read the whole story
by Erik Sass
"House Beautiful" and HSN (formerly the Home Shopping Network) are collaborating to create a House Beautiful-branded marketplace for home furnishings, including online and mobile … Read the whole story
by Aaron Baar
The Hispanic campaign features a Mother's Day-themed commercial in which a teenage boy uses his Nokia Lumia 900 phone to record a performance by … Read the whole story
by Steve Smith
Connectivity via devices has become so common across age groups that media and entertainment companies must get beyond familiar demographic breakdowns, says IBM. Target … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The mobile payment infrastructure could help media companies rethink a paid-content model they dismissed years ago for their digital wares. As social net myYearbook … Read the whole story
COMMENTARY
by Amy Corr, Staff Writer
Troy-Bilt touts its yard products as made to last a lifetime, so it makes sense to show one family in varying life stages throughout … Read the whole story