In a novel use of a novel branded app, Domino's has turned its pizza-making/pizza-ordering iPad app into a recruitment tool for pizza chefs. You get to prove yourself in the … Read the whole story
Ewan Duncan, a principal in the Seattle office of McKinsey & Co. and co-leader of its Consumer research, tells Marketing Daily why the separation … Read the whole story
Raising the bar for all online publishers, Hulu has committed to only bill brands and agencies for ads that viewers watch in their entirety. … Read the whole story
Arbitron is launching a new syndicated mobile research service for the U.S. covering usage across the Web, apps, social media and e-commerce on mobile … Read the whole story
Forget the "third screen." Tablets are moving into the second-screen position (behind television) when it comes to watching full-length videos (i.e., television shows that … Read the whole story
As the travel industry online begins to mature, mobile still represents a key area for growth. The number of people booking travel from their … Read the whole story
ABI Research this morning released data that suggests smartphones will drive the semiconductor market to $170 billion in revenue within five years. That's huge, … Read the whole story
The advocacy group Electronic Privacy Information Center is asking the Department of Justice to investigate whether Google's Wi-Spy snafu violated any federal laws. "Over … Read the whole story