EA Games cuts a huge deal with telecom giant Telefonica to bundle games for subscribers. When will U.S. carriers get back in the content game and start packaging and promoting … Read the whole story
Internet ad spending grew 22% in 2011 to $31.7 billion, according to the latest data from the Interactive Advertising Bureau and PricewaterhouseCoopers. That growth … Read the whole story
Google announced Active GRP and Active View Wednesday. The tools integrate into the DoubleClick for Advertisers ad-serving tool that publishers and marketers use. Calculations … Read the whole story
New data from Millennial Media and the Interactive Advertising Bureau shows just how much of a cross-platform phenomenon the NCAA tournament has become. In … Read the whole story
In an effort to help app developers promote their downloads, Google's AdMob mobile ad network is enhancing its text banners. The new banners can … Read the whole story
Even my wife understands that the iPad gets a user (well, me), into a new and uncharted zone of engagement -- with everything but … Read the whole story
Deciding which screen to target when and where and for whom will be a daunting challenge for marketers. The variables when it comes to … Read the whole story