Prime time is tablet time, Nielsen finds in its latest snapshot of two-screen practices. But unlike many digital behaviors that preceded it, simultaneous tablet and TV use is being embraced … Read the whole story
The study found that adults 25-34 are more likely to value the influence of advertisements, and they recall seeing more ads while using mobile … Read the whole story
Amazon's first-quarter results suggest its strategy of selling a cheap tablet computer to drive digital sales is starting to pay dividends. The e-commerce giant … Read the whole story
Since the dawn of the smartphone, games have dominated consumers' mobile minutes. In the past year, however, new research shows that social networking has … Read the whole story
Ask.com will likely make a series of investments this year to support its question-and-answer platform, capitalizing on the company's core technology. It has begun … Read the whole story
In a report last September, Yankee Group dubbed Apple, Google, Amazon and Facebook the "Four Horsemen" of what it called the mobile content revolution. … Read the whole story
Microsoft has entered into a strategic partnership with Barnes & Noble to spin the bookseller's digital and college businesses into a new company. The … Read the whole story
The rich are different. While affluent device owners embrace luxury brand apps, they want those mobile experiences to enhance the in-store and more personalized … Read the whole story
A client's understanding of its own customer base is more critical than ever with SMS campaigns. Understanding how, how often and when that user … Read the whole story
When you look at the 21st century, a long time after early innovations appeared like the lightbulb or the phone, to later innovations such … Read the whole story
Apps are adding a new and fascinating layer to the data sets both developers and marketers can use to refine their offerings. Tshis is … Read the whole story