MoBlog
by Steve Smith, Staff Writer
As its IPO approaches, Facebook incrementally comes clean (well, cleaner) on how the absence of a mobile monetization strategy is affecting key metrics. Too many users now are not able … Read the whole story
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by Joe Mandese
In what is likely the most significant change in the methods Nielsen uses to measure TV -- and potentially all forms of video content … Read the whole story
by Mark Walsh
If moms weren't already the focus of many an online marketing campaign, new data from Nielsen provides fresh evidence that they are right in … Read the whole story
by David Goetzl
Using Yahoo's IntoNow system, ABC will allow viewers to enter a sweepstakes while watching freshman drama "Revenge" live. An IntoNow app allows users to … Read the whole story
by Aaron Baar
Technology companies may believe that the bells and whistles that come with a technological breakthrough are enough to sell a product, but consumers want … Read the whole story
by Erik Sass
Interest in owning a tablet PC has increased among people with household incomes over $100,000, even as overall tablet ownership rates have also increased, … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
As the recent "Avengers" marketing juggernaut attests, all kinds of brands want to get next to a box office winner. Flixster is rolling out … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Location-based social networks are an acquired taste, since not everyone necessarily feels like sharing their whereabouts with friends. But the location-based model just got … Read the whole story